PayPerPost Fights Back Against Google
From Wired:
All Google had to do was futz with its search algorithm, and the entire PayPerPost world was thrown into total chaos.
The details are somewhat complex, but the gist is this: Google assigns a PageRank rating of 0 to 10 for every site it indexes. The ranking reflects the significance of a site as determined by Google — the higher the rank, the more popular the site. When Google modified its PageRank algorithm a couple of weeks ago, however, thousands of bloggers working for PayPerPost (“posties,” as they call themselves) found their rankings wiped to zero, which meant they were suddenly ineligible for PayPerPost work.
PayPerPost isn’t taking it quietly, though. Izea, the Orlando, Florida, business formerly known as PayPerPost, has rolled out a new product that it thinks will save its bloggers from the financial ruin wrought by Google.
PayPerPost’s business model has been controversial from the start. It recruits bloggers to post promotional content on behalf of advertisers in exchange for a fee. The advertisers are surprisingly legitimate: Sweeney Todd, the new Tim Burton movie starring Johnny Depp, for example, is among the products being touted by PayPerPost right now.
There are roughly 100,000 PayPerPost bloggers, many of whom have seen their revenue completely evaporate since Google modified its PageRank algorithm.
Because advertisers hire posties based on their PageRank scores…
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